The Big Picturetm is a striking and original way to present video content within a rich media ad. The video automatically plays after the page has politely downloaded, immediately grabbing the user's attention. The video can then seamlessly expand and turn on sound when the user interacts. This type of video implementation is ideally suited for enhancing expanding ads.
Benefits
- Initial video provides a compelling reason for the user to expand the ad and open up more screen real estate
- Elegant transition from silent play to audio/visual experience
- Perfect way to enhance an expanding ad
- Audience Interaction Metrics let you track user interaction
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Audience Interaction Metrics
- Video plays
- Completions
- Pause, stops, restarts, mutes
- Average video view time
- Expansions
- Manual closes
- Custom metrics
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