Drive video interaction by letting users to click on multiple elements throughout a video. On a click, additional brand messages or interactive options can appear within your ad unit or a custom landing page can be opened. The Sweet Spot is a great way to convert passive viewing into engagement.
Benefits
- Embeds navigation directly into the video
- Makes it fun to click the video with an engaging, game-like user experience
- Can be used to enhance any ad format
- Audience Interaction Metrics let you track user interaction within the video
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audience interaction metrics
- All video metrics, plus custom metrics for each Sweet Spot
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