Bring the excitement and timeliness of a live broadcast into your rich media creative with live streaming. Brought to you by the DoubleClick Innovation Lab, live streaming ads are ideally suited for highlighting entertainment events or product launches.

Imagine broadcasting live

• Red carpet events
• Launch announcements
• Man-on-the street interviews
• Webcams or user-generated content

-> view ad example

Benefits

• Enable live streaming in any ad format
• Delay upload of video for human review or editing
• Leverage DoubleClick's rich media services to best capture the spirit of the creative
• Use DART's day part targeting to assure media-creative coordination

Getting Started

To get started using live streaming ads contact your DoubleClick representative. We will work with you and your client to coordinate the sourcing, encoding and transmission of the live video along with the best ways to present the content within your rich media units.