Floating ads are ads that appear and move on a layer above web page content. They remain there for a specified period of time and then disappear or morph into a standard ad unit.

• Gives designers limitless size and shape possibilities
• Grabs attention with motion and impact
• Easily combined with in-page or expanding units for improved audience recall
• Includes ability to measure clicks on the floating creative, clicks on the reminder creative, floating “replays,” reminder display time, reminder interaction time, manual floating closes and manual reminder closes, in addition to measurements common to all DoubleClick Rich Media ad formats

Floating with Reminder – When the Floating ad is finished playing, it leaves behind a smaller Floating ad. Viewers can replay the ad, interact or click-through, even after the initial ad has played.

Floating with In-Page – When a Floating ad morphs into an In-Page ad unit rather than disappearing.

Floating with Expanding – When a Floating ad morphs into an Expanding ad unit rather than disappearing.

Locked Floating – The Floating ad “locks” into place on the page and will not move as the user scrolls through content. This ensures the advertiser’s message is displayed, no matter where the user’s engagment on the page rests.