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Special Formats

DoubleClick partners with the leading publishers around the world to develop customized ad units for specific site placements. These special formats seamlessly integrate with their surrounding content, giving the ads greater impact and recall.

AIM Buddy List


AIM buddy list

Expand your rich media campaign's reach with expanding and floating ads within AOL's AIM Buddy List. Developed especially for AOL, this DoubleClick Rich Media ad includes a 120 x 90 placement within the AOL Buddy List and an expandable larger
300 x 250 ad unit. Add video for an arresting experience.


-> view example

Windows Live Messenger


windows live messenger

Windows Live Messenger is another great place to run your rich media campaign. DoubleClick Rich Media creative includes an initial 234 x 60 placement which is then expandable into a larger 300 x 250 ad unit. This ad format is perfectly complemented by in-banner video.


-> view rich media example

-> view rich media with video example

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