Floating

Floating ads appear and move on a layer above web page content and remain for a specified period of time and then disappear.

Benefits

• Gives designers limitless size and shape possibilities.
• Grabs attention with motion and impact.

Floating with in-page

When the floating ad is finished playing, it leaves behind a smaller floating ad. Viewers can replay the ad, interact or click-through, even after the initial ad has played.

Locked floating

The floating ad "locks" into place on the page and will not move as the user scrolls through content. Keeps the advertiser's message visible throughout the pageview.

Cursor chase

Cursor chase ads literally chase after the viewer's cursor as it glides across the screen. These ads leap from a fixed ad and follow the viewer's cursor arrow for a pre-set duration, and can be disabled by the viewer anytime.

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Benefits

• They're great for branding because they immerse the user in an interactive experience.
• Viewer is stimulated to interact and play.

Specs & options

• Maximum "chase time" 5 seconds
• Ad must contain a close button

Audience Interaction Metrics

• Ad display Time
• Ad interaction time
• Chase time
• Number of closes