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Expanding Ads

Expanding ads let you pack a big impact into a small space. With expanding ads you can offer far more information and interactivity than you can in a typical in-page unit, while giving your audience control over their experience to minimize the "annoyance factor".

> Expanding

> Tabbed expanding

 

> Free-Form expanding

> Pre-Expanding

> Push down ads

 
expanding

Expanding

Trafficked like regular in-page ads, they "expand" on viewer interaction to provide more information about a product, a special promotional offer, streaming video content, or whatever other content you can think of.

Benefits

  • Translates the best elements from your website creative to your rich media advertising.
  • Provides extensive information, more messaging and more interactivity than in-page ads.
  • Gives designers enormous flexibility with movement and content presentation.
  • Gives consumers the ability to control the experience.
  • Single-file authoring process offers continuity within creative and easier preview process.
 

-> download ad templates

-> view in creative gallery


Specs & options

  • Expanded portions of the ad must include a visible close button.
  • Expand with a mouse-over or click, but must close using the same function as the expanding function.
  • Expanding ad reports show number of ad expansions and the amount of time the ad is expanded.

Audience Interaction Metrics

  • Expanding ad display time
  • Expanding ad interaction time
  • Number of user expansions and contractions
  • Interaction time within expanded portion of ad
  • Manual closes
  • Conversions in panels through Spotlight
tabbed expanding

Tabbed expanding

Tabbed expanding ads let you organize and present a wide range of relevant information into a series of easy to navigate panels. Each panel can feature video, dynamic data, and other content that complements your ad message.


-> download ad templates

-> view in creative gallery

 
free form expanding

Free-Form expanding

Free-Form expanding ads can feature multiple floating elements placed anywhere on the page that expand like an expanding ad. Because free-form expanding ads only expand when viewers interact with them, viewers have more control over their experience than with floating ads.


-> download ad templates

-> view in creative gallery

 
pre-expanding

Pre-Expanding

Viewer first sees the ad in its 'expanded' state, then it retracts automatically to its standard size.


-> download ad templates

-> view in creative gallery

 
push down

Push down ads

An expanding ad that "pushes down" rather than covers the content of the page when the ad expands.


-> download ad templates

 
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