Polls encourage users to interact with your ad and thereby increase message and brand association. Polling can be paired with multiple videos to gather information on user preferences and encourage additional viewership. Polls can also be used more explicitly within an ad unit to allow you to solicit viewers' opinions and gain valuable insight into your audience.

Benefits

• Encourages information discovery within the ad unit.
• Places value on the opinions of the viewing audience.
• Provides a powerful interaction metric.
• Can be used to enhance any ad format.

-> view ad example

Audience Interaction Metrics

• Poll interactions
• Poll results