Designed specifically for national retail chains, our online circular turns traditional print advertisements into geographically targeted, rich media ads highlighting retail products and their local prices. The feature is made possible through DoubleClick's partnership with ShopLocal, the leading provider of digital circulars. By combining ShopLocal's patented technology with DoubleClick Rich Media, this feature offers retailers a highly customizable, cost effective and efficient way to drive customers into local stores.

Benefits

• Allows national retailers to drive store traffic locally
• Local offers are immediately relevant to audience
• DART geo-targeting automatically detects location

Audience Interaction Metrics

• Browsing behavior by retail category
• Multiple click-thrus