Don't stop at the ad unit. If users like your video ad, let them download it to their iPod or embed code in their social networking webpage. Once a video is downloaded you can stream "extras" and other content to the user to continue the dialog and enhance your brand association. Embedding video into a social networking page extends your reach for free and speaks directly to your audience.

Benefits

• Provides a mechanism for viewers to
  have anytime, anywhere access to your ad.
• Empowers viewers with ownership of
  video assets and enables pass along views.
• Provides a powerful success metric.
• Can be used to enhance any ad format.

Audience Interaction Metrics

• iPod downloads
• Embed code cut-and-pastes
• Impressions on embedded code