Give users a branded take-away with the option to download images, songs, icons, or other collateral to extend your campaign's reach. The download provides a powerful incentive for viewers to interact with your ad and own a digital keepsake that can serve to remind them of your message on an ongoing basis. Downloads combined with the IM/email to a friend feature is a sure way to drive the viral success of a campaign.

Benefits

• Provides incentives to viewers for interacting with your ad.
• Adds value to the viral proposition when used with IM/email to a friend.
• Gives users a take-away to extend your message.
• Can be used to enhance any ad format.

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Audience Interaction Metrics

• Number of downloads