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About the DoubleClick Blog
The DoubleClick Blog currently features news and updates about DoubleClick's rich media solution, DoubleClick Rich Media and Video. In the near future we'll be blogging about the entire range of DoubleClick products at doubleclick.com.
Please feel free to email us with comments, questions or concerns.
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Announcing Spotlight for Rich Media
Today I'm happy to announce the release of Spotlight for Rich Media, a powerful new report for DART for Advertiser (DFA) clients that allows you to correlate how specific creative elements inside your DoubleClick Rich Media ads (i.e. videos, games, exit links, etc.) turn into purchases or conversion on your Web site. The report helps you answer questions like:
- How do interactions directly tie to results?
- Are users who watch the complete video more likely to come to our site later?
- Which drives more conversions, the "buy now" or "learn more" links?
- Are expanding ads worth the extra expense and creative cost?
- Does a video play change user behavior?
Starcom USA is one of the first agencies to use this reporting feature. For more information, you can read about the insights Starcom gained or learn more on our Web site. Also, clickZ's Fred Aun has written a great article about the report.
Posted by Ari Paparo on January 7, 2008 | Topics: Motif News and Events
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