We are pleased to announce that Ad Kit 4.0 is now available for download! Previously, support for Adobe Creative Suite 3 (CS3) was only available through the beta version of Ad Kit 4.0. This recent release has now been moved out of beta and into production, giving you all the power and convenience of the DoubleClick Rich Media Ad Kit in Adobe's latest authoring environment.

You can download the Ad Kit by going to www.dartmotif.com/downloads. Make sure you choose the correct Flash version, OS, and language in order to download the appropriate version.

IMPORTANT: Please read the following instructions before downloading Ad Kit for Creative Suite 3.

1) Download and install the Adobe Extension Manager v1.8 or higher (from www.adobe.com/exchange/em_download, if you don't already have it (note: if you have an older version of the Extension Manager, please upgrade to the most recent version)
2) Once installation is complete, shutdown the Adobe Flash application
3) Go to www.dartmotif.com/downloads
4) Choose the proper Adobe Flash version (CS3), OS, and language. This ensures that you get the correct version of the Ad Kit
5) Download the new version of the DoubleClick Rich Media Ad Kit
6) Launch Adobe Extension Manager and make the appropriate selections to choose your version of the Flash Authoring tool
7) Choose the Ad Kit installer that you just downloaded (make sure you have the right version of the Ad Kit for your environment)

Note: Your creative must be published for AS1 / AS2. Support for Action Script 3.0 will be coming in the near future.

Thanks for the mention Kat.

Webinar: IAB Rich Media Measurement Guidelines Webinar
Date: January 23rd, 2008
Time: 4:00 - 5:00 EST

This webinar is for anyone whose company hosts, sells or serves internet advertising and is especially relevant to clients of DoubleClick Rich Media, as our metrics our both IAB-compliant and MRC certified. In related new, read about our most recent accreditation.

• How do interactions directly tie to results?
• Are users who watch the complete video more likely to come to our site later?
• Which drives more conversions, the "buy now" or "learn more" links?
• Are expanding ads worth the extra expense and creative cost?
• Does a video play change user behavior?

Starcom USA is one of the first agencies to use this reporting feature. For more information, you can read about the insights Starcom gained or learn more on our Web site. Also, clickZ's Fred Aun has written a great article about the report.

• Woody Allen's advice that "80 percent of success is just showing up" applies surprisingly well to Spotlight tags. Any advertiser with the smallest direct response goal should be using Spotlight tags to gain insight into their campaign effectiveness. Advertisers should make sure that Spotlight tags are "showing up" on their Web site(s).
• The more tags the merrier. The use of multiple Spotlight tags provides more opportunities to understand how audiences respond to your campaign. An easy mistake to make is to use a single Spotlight tag to measure a single response goal, such as purchases. There's plenty of other Web site activities that indicate a response, such as visiting a specific page or filling out a form. Implement as many tags as you need to track all possible responses to a campaign.
• It's the little things that count. As a best practice, take a detailed look at Spotlight tag implementation from time-to-time. Check that the code for each Spotlight tag is at the top of the page it is coded for, but not in the tag. Don't use line breaks in the code. If you want an apples to apples comparison of one Spotlight tag to another, make sure they are setup in the same way. Make sure to setup Spotlight tags under the right Advertiser in DFA. A campaign running under one Advertiser can't take advantage of Spotlight tags setup under another Advertiser.
• Put it to the test. DART for Advertisers makes it easy to test and monitor Spotlight tags. If DART finds an error in a tag, an error message will be displayed on the Navigation and Status bar under the Advertiser tab in DART. Be sure to check this tab after implementing new tags and on an ongoing basis to monitor existing tags.

Have Spotlight tips of your own? Let us know at blog@doubleclick.com.

We have produced a tutorial to help walk you through the process of creating a video ad using the Ad Kit and the video component. The tutorial zip file includes sample files, sample videos, and a step-by-step document.

Download .zip (7 Mb)

You can download the beta version of the Ad Kit, by going to www.dartmotif.com/downloads. Make sure you choose the correct Flash version, OS, and language in order to download the appropriate version.

IMPORTANT: Please read the following instructions before downloading Ad Kit for Creative Suite 3.

1) Download and install the Adobe Extension Manager v1.8 or higher (from www.adobe.com/exchange/em_download, if you don't already have it (note: if you have an older version of the Extension Manager, please upgrade to the most recent version)

2) Once installation is complete, shutdown the Adobe Flash application

3) Go to www.dartmotif.com/downloads

4) Choose the proper Adobe Flash version (CS3), OS, and language. This ensures that you get the correct version of the Ad Kit

5) Download the new version of the DoubleClick Rich Media Ad Kit

6) Launch Adobe Extension Manager and make the appropriate selections to choose your version of the Flash Authoring tool

7) Choose the Ad Kit installer that you just downloaded (make sure you have the right version of the Ad Kit for your environment)

Be aware that during the beta period, .mtf's with a video component created in Ad Kit 4.0 beta must be trafficked through betadfa.doubleclick.com.

Note: Your creative must be published for AS1/AS2. Support for Action Script 3.0 will be coming in the near future.

We were happy to see the ad honored with the Bronze award at the Mixx awards last week in New York. Congrats to everyone involved.

The biggest change in the Ad Kit is the inclusion of a specialized video component that allows you to create powerful and complex video ads.

The complete feature list includes:

• New video component included with the Ad Kit


• Include .flv's with the rest of your creative assets as child files (in your .mtf package)


• Traffickers can now upload video files directly into DART and change those files without repackaging


• Traffickers can change videos settings from progressive to streaming and from auto-play to user-initiated, all within DART.


• The 300k file size restriction has been removed. .MTFs can now include up to 10Mb of files


• Dramatically improved performance during the .mtf package creation to save time.


• .MTF files are no longer encrypted so you can examine their contents from your desktop

Please contact us with any feedback on the beta.