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About the DoubleClick Blog
The DoubleClick Blog currently features news and updates about DoubleClick's rich media solution, DoubleClick Rich Media and Video. In the near future we'll be blogging about the entire range of DoubleClick products at doubleclick.com.
Please feel free to email us with comments, questions or concerns.
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We are pleased to announce that Ad Kit 4.0 is now available for download! Previously, support for Adobe Creative Suite 3 (CS3) was only available through the beta version of Ad Kit 4.0. This recent release has now been moved out of beta and into production, giving you all the power and convenience of the DoubleClick Rich Media Ad Kit in Adobe's latest authoring environment.
You can download the Ad Kit by going to www.dartmotif.com/downloads. Make sure you choose the correct Flash version, OS, and language in order to download the appropriate version.
IMPORTANT: Please read the following instructions before downloading Ad Kit for Creative Suite 3.
1) Download and install the Adobe Extension Manager v1.8 or higher (from www.adobe.com/exchange/em_download, if you don't already have it (note: if you have an older version of the Extension Manager, please upgrade to the most recent version)
2) Once installation is complete, shutdown the Adobe Flash application
3) Go to www.dartmotif.com/downloads
4) Choose the proper Adobe Flash version (CS3), OS, and language. This ensures that you get the correct version of the Ad Kit
5) Download the new version of the DoubleClick Rich Media Ad Kit
6) Launch Adobe Extension Manager and make the appropriate selections to choose your version of the Flash Authoring tool
7) Choose the Ad Kit installer that you just downloaded (make sure you have the right version of the Ad Kit for your environment)
Note: Your creative must be published for AS1 / AS2. Support for Action Script 3.0 will be coming in the near future.
Posted by Ari Paparo on January 29, 2008
Topics: Motif Ad Kit
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Talk about synergy! We announce a new capability, Spotlight for Rich Media, our client pepperjam blog about it and the benefits it offers to their clients, and we blog about them blogging about us! It's the new economy!
Thanks for the mention Kat.
Posted by Ari Paparo on January 11, 2008
Topics: Motif News and Events
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On January 23rd, the Interactive Advertising Bureau (IAB), along with the Media Ratings Council (MRC), will be hosting a webinar that will take you through the recently released Rich Media Measurement Guidelines. DoubleClick has been heavily involved in this project from its outset and are big supporters of the IAB and their leadership role on measurement. In the webinar, George Ivie of the IAB and MRC will present learnings on the point at which rich media advertising impressions should be counted. Attendance is free, simply register in advance here.
Webinar: IAB Rich Media Measurement Guidelines Webinar
Date: January 23rd, 2008
Time: 4:00 - 5:00 EST
This webinar is for anyone whose company hosts, sells or serves internet advertising and is especially relevant to clients of DoubleClick Rich Media, as our metrics our both IAB-compliant and MRC certified. In related new, read about our most recent accreditation.
Today I'm happy to announce the release of Spotlight for Rich Media, a powerful new report for DART for Advertiser (DFA) clients that allows you to correlate how specific creative elements inside your DoubleClick Rich Media ads (i.e. videos, games, exit links, etc.) turn into purchases or conversion on your Web site. The report helps you answer questions like:
- How do interactions directly tie to results?
- Are users who watch the complete video more likely to come to our site later?
- Which drives more conversions, the "buy now" or "learn more" links?
- Are expanding ads worth the extra expense and creative cost?
- Does a video play change user behavior?
Starcom USA is one of the first agencies to use this reporting feature. For more information, you can read about the insights Starcom gained or learn more on our Web site. Also, clickZ's Fred Aun has written a great article about the report.
Posted by Ari Paparo on January 7, 2008
Topics: Motif News and Events
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We have a major announcement coming out Monday that's related to Spotlight tags. In light of this, I'd like to offer up some tips and tricks to using them.
- Woody Allen's advice that "80 percent of success is just showing up" applies surprisingly well to Spotlight tags. Any advertiser with the smallest direct response goal should be using Spotlight tags to gain insight into their campaign effectiveness. Advertisers should make sure that Spotlight tags are "showing up" on their Web site(s).
- The more tags the merrier. The use of multiple Spotlight tags provides more opportunities to understand how audiences respond to your campaign. An easy mistake to make is to use a single Spotlight tag to measure a single response goal, such as purchases. There's plenty of other Web site activities that indicate a response, such as visiting a specific page or filling out a form. Implement as many tags as you need to track all possible responses to a campaign.
- It's the little things that count. As a best practice, take a detailed look at Spotlight tag implementation from time-to-time. Check that the code for each Spotlight tag is at the top of the page it is coded for, but not in the tag. Don't use line breaks in the code. If you want an apples to apples comparison of one Spotlight tag to another, make sure they are setup in the same way. Make sure to setup Spotlight tags under the right Advertiser in DFA. A campaign running under one Advertiser can't take advantage of Spotlight tags setup under another Advertiser.
- Put it to the test. DART for Advertisers makes it easy to test and monitor Spotlight tags. If DART finds an error in a tag, an error message will be displayed on the Navigation and Status bar under the Advertiser tab in DART. Be sure to check this tab after implementing new tags and on an ongoing basis to monitor existing tags.
Have Spotlight tips of your own? Let us know at blog@doubleclick.com.
Back in September we released Ad Kit 3.5, a major upgrade that for the first time allowed Flash designers to easily integrate video directly within their Motif ads. The resulting packaged MTF files could then be uploaded into DART and easily maintained by traffickers.
We have produced a tutorial to help walk you through the process of creating a video ad using the Ad Kit and the video component. The tutorial zip file includes sample files, sample videos, and a step-by-step document.
Download .zip (7 Mb)
Posted by Ari Paparo on December 12, 2007
Topics: Motif Ad Kit
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We are pleased to announce beta support for Adobe Creative Suite 3 (CS3). Utilize all the power and convenience of the DoubleClick Rich Media Ad Kit in Adobe's latest authoring environment.
You can download the beta version of the Ad Kit, by going to www.dartmotif.com/downloads. Make sure you choose the correct Flash version, OS, and language in order to download the appropriate version.
IMPORTANT: Please read the following instructions before downloading Ad Kit for Creative Suite 3.
1) Download and install the Adobe Extension Manager v1.8 or higher (from www.adobe.com/exchange/em_download, if you don't already have it (note: if you have an older version of the Extension Manager, please upgrade to the most recent version)
2) Once installation is complete, shutdown the Adobe Flash application
3) Go to www.dartmotif.com/downloads
4) Choose the proper Adobe Flash version (CS3), OS, and language. This ensures that you get the correct version of the Ad Kit
5) Download the new version of the DoubleClick Rich Media Ad Kit
6) Launch Adobe Extension Manager and make the appropriate selections to choose your version of the Flash Authoring tool
7) Choose the Ad Kit installer that you just downloaded (make sure you have the right version of the Ad Kit for your environment)
Be aware that during the beta period, .mtf's with a video component created in Ad Kit 4.0 beta must be trafficked through betadfa.doubleclick.com.
Note: Your creative must be published for AS1/AS2. Support for Action Script 3.0 will be coming in the near future.
Posted by Ari Paparo on November 29, 2007
Topics: Motif Ad Kit
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We have released a maintenance update to the DoubleClick Rich Media Ad Kit. Ad Kit 3.50.07 includes important fixes to the new Motif Video Component.
Posted by Ari Paparo on November 29, 2007
Topics: Motif Ad Kit
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There's a good overview of my recent keynote at Streaming Media Europe on the Streaming Media blog. During my presentation I was worried that I was going to be blogged -- and I guess that worry came true!
Our own Rob Victor, Product Manager for Emerging Tech, spoke to About.com on mobile and other subjects. Worth a watch...
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