DoubleClick's complete range of rich media formats, streamlined process and integration with DART help media agencies execute great rich media campaigns more efficiently with results delivered in clear, comprehensive DART reports.
Deliver campaigns with impact
Choose the right format.
From floating and expanding units, to more advanced specialty units, DoubleClick Rich Media offers a complete range of rich media formats to satisfy any campaign objective, whether it's branding, direct response, or both.
Connect with your audience through compelling features.
Our standard rich media formats are IAB-certified, and they're already accepted and served by leading sites worldwide including MSN, AOL and Yahoo!, so they're already easy to buy. Plus, we'll help at the planning stage to make sure your campaign buy goes smoothly.
Keep your campaign fresh.
Because DoubleClick Rich Media supports the complete range of rich media formats, it's easy to mix and match creative to optimize your campaign, keep it fresh or target multiple audiences.
Reach your audience.
Whether your audience is on Internet Explorer, Firefox, Netscape, or Safari, DoubleClick Rich Media assures that your cutting-edge creative can be fully experienced by your intended audience. This includes Firefox and Safari on the Mac platform.
Target and learn
Deliver the right ad to the right person.
With DoubleClick Rich Media you can target ads with precision using the powerful DART targeting tools you already use like bandwidth targeting, geo-targeting, day-parting and more.
View your entire online campaign.
In one clear DART report, you can compare your rich media ads to all elements of your online campaign.
Expand your understanding.
DoubleClick Rich Media is fully integrated with DART Spotlight Tags so you can easily track post-impression and post-click activity to measure conversions on your rich media campaigns.
Gain additional insight with the Spotlight for Rich Media report, which correlates individual rich media metrics like interactions, expansions, multiple click-throughs and video plays directly to conversion activities.
Track every interaction.
Our Audience Interaction Metrics package lets you track up to 100 events in each creative, including multiple Exit Links. You'll understand in detail whether a viewer interacted with your ad and for how long.
Free your time
Avoid duplication of effort.
Because DoubleClick Rich Media is part of DART, you only need to traffic your rich media ad a single time for complete results. You'll no longer worry about things like click-commands and duplicate trafficking in other systems.
Save hours and eliminate reporting confusion.
DART integration gives you campaign results in a single report, so you won't have to waste time trying to match multiple vendor reports.
Simplify trafficking.
DoubleClick Rich Media packages all rich media assets in a single Motif (.mtf) file, making it as easy to traffic as a standard GIF.
End frustrating correction cycles.
You can catch mistakes before it's too late and fix them yourself with Live Ad Preview in DART.
Ensure smooth campaign delivery.
We provide personalized support during the entire campaign process. From planning, to working with sites, to production, we'll make sure it's simple to get your campaign up and running on leading sites worldwide.
Get a handle on your costs
Control rich media costs.
A flexible payment model lets you choose whether to control rich media costs internally, or roll them into the media fees you pay directly to publishers. So no matter which client you are working with, you can handle their budget smoothly and efficiently.
End billing hassles.
Since you only need to traffic DoubleClick Rich Media ads once through DART for Advertisers, there are no fourth-party numbers to reconcile. Most sites already defer to DFA reports for their accounting because they are independently audited, so billing discrepancies are a thing of the past.
