DoubleClick Rich Media and Video integrates the best of interactive design, ad serving and reporting into a sophisticated rich media solution so you can produce great advertising that gets results.
Choose what works
Choose what works for Fortune 500 companies.
More than one-third of online ad impressions of Fortune 500 brands are rich media. Source: Nielsen//NetRatings™ AdRelevance, 2004, (excludes house ads)
Improve brand metrics with rich media.
Rich media ads give you 20-30 percent higher performance when measuring brand awareness, online ad awareness, message association, purchase intent and brand favorability, compared to non-rich media display ads. Source: Dynamic Logic MarketNorms, 2005 ®
Increase purchase intent with interactive ads.
Enhancing ads with rich interactivity increases purchase intent by 60 percent over everyday .GIF or .JPG ads. Source: Dynamic Logic MarketNorms, 2005
Create great online advertising
Put industry leaders to work for you.
The partnership between Adobe and DoubleClick merges Adobe Flash and DART to bring you the best of interactive design and ad serving in one integrated, easy-to-use solution.
Bring your brainstorms to life.
Our complete range of attention-grabbing rich media formats lets you create almost anything you can dream up. Your brand will get noticed more than standard banners and you'll get more for your advertising dollar.
Convey your brand message with believability and emotion by adding DoubleClick Video to your rich media ads. Ads including video deliver nearly three times higher brand awareness and message association, and more than 100 percent higher purchase intent and online ad awareness than non-rich media ads. Source: Dynamic Logic MarketNorms, 2005.
Reach a new level of understanding
Simplify campaign reporting.
DART integration means you can view all of your campaign results in DART for Advertisers ReportCentral, so you won't have to waste time trying to match up multiple reports from different sources.
Track every interaction.
With Audience Interaction Metrics you can see exactly how a viewer interacted with your rich media ad and for how long, so you get a new dimension of data to understand how your campaign performed.
Get more meaningful metrics.
DoubleClick Rich Media is fully integrated with DART Spotlight tags, which means you can easily track post-impression and post-click activity to measure conversions on your rich media campaigns.
Gain additional insight with the Spotlight for Rich Media report, which correlates individual rich media metrics like interactions, expansions, multiple click- throughs and video plays directly to conversion activities.
View your entire online campaign.
In one clear DART for Advertisers report, you can compare your Motif rich media ads to all elements of your online campaign for a 360° view.
Get personalized support through your entire campaign
Count on personal support.
Our dedicated team of campaign managers and in-house Flash experts provide personalized assistance throughout the entire campaign process. You can rely on us to cover all the details so your campaign will run smoothly.
