”One of the biggest positive changes that Optimedia and I have experienced is implementing campaigns through a central rich media tracking tool, like DoubleClick Rich Media, rather than through point solutions like PointRoll and EyeBlaster.“
— Rick Corteville, VP Media
Nurun/Ant Farm Interactive
”DoubleClick Rich Media benefits us by providing us with seamless integration between rich media creation, trafficking and reporting. What is crucial for us from a reporting perspective is being able not only to report on rich media events from the front end, but also to easily tie those event statistics to sales that have been generated for our clients on the backend without having to pull data from multiple interfaces. DoubleClick Rich Media dramatically simplifies the entire rich media process, allowing us to preserve time and resources.“
— Media Director
”We leverage the power of DoubleClick Rich Media to engage, entertain and compel the online audience to interact with our clients’ brand in new and innovative ways. The best part of DoubleClick Rich Media is having a single source for efficiently creating and delivering a variety of ad types including floating, expandable, in-page, even streaming video.“
— Creative Director
Digital Pulp
”We found it helpful that a producer could easily assign tracking variables inside Flash using the pre-built tracking actions. Because the event handlers are inside the Flash files, we also saved time when adding new products into rotation. All it took was switching out the library item in our template.“
— Sarah Cummings, Executive Producer
Carat Digital UK
”Carat Digital UK has had great success executing many recent Renault campaigns with DoubleClick Rich Media. The campaigns experienced strong conversions and we were able to provide sophisticated reporting to the client, thanks to the additional functionality of the DoubleClick solution.“
— Mark Syal, Associate Director
Freeserve
”This innovative new tool will allow publishers to be more creative with their ad formats. The ability to facilitate the process of rich media creation will eliminate the scope of error and will lead DoubleClick Rich Media to become the essential technology for rich media campaign delivery and creation.“
