DoubleClick Rich Media's exclusive Audience Interaction Metrics package lets you gather data on more than 100 unique interactions in every creative unit including multiple exit links, counters, timers and video metrics. You'll automatically get metrics on how long each ad was displayed or how the viewer interacted with the ad. Plus, you can customize additional events to track based on your creative concept.

When DoubleClick Rich Media and Video is used in conjunction with Spotlight tags, standard and advanced reports provide additional insight into the conversion results of campaigns.

• The Spotlight for Rich Media report correlates individual rich media metrics like interactions, expansions, multiple click-throughs and video plays directly to conversion activities.
• The Exposure to Conversion report looks beyond the last click and shows the complete path to conversion events.
• A standard report provides metrics on post-impression and post-click conversions.

Benefits

• Flexible, so you can make metrics fit each individual creative.
• Lets you track multiple exit links in a single creative, eliminating click commands.

Automatic Tracking

• Ad Interaction Time: Tracks the average amount of time a user interacts with your ad, so you know what works best..
• Interactive Impressions: Shows how many ad impressions generated user interaction for better understanding of audience response.
• Ad Display Time: Tracks the average amount of time each ad is displayed to help measure brand exposure and optimize site placements.

Track More than 100 Metrics

• Exit Links: Let you track multiple click-throughs within a single rich media ad. Essential for when you're promoting more than one offer in an ad. DoubleClick Rich Media makes tracking multiple exit links easy and eliminates click commands.
• Event Counters: See exactly what your audience is interacting with by tracking customizable events like rollovers, mouse-overs and drags.
• Timer Events: See how much time a user spent viewing or interacting with specific elements in your ad, like an interactive game or video.
• Streaming Video Metrics: DoubleClick Rich Media provides the same in-depth reports for your video ads as it does for other rich media features. You can track audience video plays, completions, pauses, stops, restarts, mutes, average view time, and custom video interaction metrics.