Spotlight

Spotlight tags let you track post-impression and post-click activity on your DoubleClick Rich Media campaigns, turning data into meaningful information that will help you better understand your customers as well as campaign performance.

DART Targeting

Bandwidth and Technology Targeting

Through DART, DoubleClick Rich Media detects user connection speeds and technology status so you can deliver the right creative to the right audience. No impression goes to waste and users have the best possible rich media experience.

Advanced Targeting

Get more value from your rich media impressions with industry-leading DART targeting tools. Segment your campaigns by geographic location, time-of-day, browser and OS, Nielsen DMA™, and more.

Frequency Capping

Using DART's flexible frequency capping capabilities, you can reduce message burn-out and limit exposures to ad units.

Auto-Optimizer

DART can automatically optimize your rich media campaign by selecting and running the creative that is performing best.

Boomerang

Behavioral targeting through Boomerang allows you to target rich media creative based on past user behavior.

Advanced Reporting

Timelag to Conversion

Assess campaign effectiveness and long term momentum, and pinpoint the length of sales cycles by measuring time between ad views, clicks and conversion.

Frequency to Conversion

Compare ad view frequency and response rates, determine the right number of ad views required to meet your rich media goals.

Cross-Site Duplication

Measure duplicated and unduplicated reach across sites — and plan your campaign to reach the highest number of the right consumers.